They often divide the industry, and there are many arguments for and against each, within their own contexts.
In most exam questions, you should be able to refer to both.
Not only that but be able to demonstrate understanding of both sides of this argument. (evaluate)
You should be able to appreciate their importance in a world where audience behaviours are shifting, and institutional responses must shift in reaction.
Can anyone make a link between the two, when it comes to a development, audience behaviour, and institutional reaction?
Technological convergence / internet / torrents / HDTVs
LEAD TO
Piracy more possible/common to more than before...
LEAD TO
Some audiences take advantage (even those put off morally might use legal methods instead)
LEAD TO
Physical Cinema Attendances down
LEAD TO
In an attempt to counter this and protect their revenue, cinema institutions ‘improve’ the experience by offering 3D, in order to entice audiences back, and justify higher ticket prices.
There's Hope To Combat Piracy If Hollywood, Industry, and Government Unite
Link
LEAD TO
Piracy more possible/common to more than before...
LEAD TO
Some audiences take advantage (even those put off morally might use legal methods instead)
LEAD TO
Physical Cinema Attendances down
LEAD TO
In an attempt to counter this and protect their revenue, cinema institutions ‘improve’ the experience by offering 3D, in order to entice audiences back, and justify higher ticket prices.
There's Hope To Combat Piracy If Hollywood, Industry, and Government Unite
Link
A Field In England’ as an independent film...
The Guardian: Ben Wheatley's new film is being released in all formats – cinema, DVD, VOD, even broadcast TV – on the same day. Is it a bold new model, or a reckless experiment?
A Field In England’ as an independent film...
A Field In England’s simultaneous multimedia release:
‘A Field In England’ is an independent, low-budget film (£316,879) by director Ben Wheatley, which was released simultaneously across all platforms as an attempt to break the typical Hollywood model of distribution.
On July 5th 2013, A Field In England was released on VOD (video on demand, such as iTunes, BT Vision and Sky on Demand), DVD and BluRay, cinema, and free broadcast TV (such as Film4).
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