21st Century - The Internet

Learning Aim:

• To deconstruct and explore the effect the internet has had on the Film Industry.

Learning Outcomes:

By the end of the lesson…

• All students will be able to identify several, specific factors where the internet has changed the way film is produced by institutions.
• All students will be able to identify several, specific factors where the internet has changed the way film is consumed by audiences.

You have deleted the Internet...

You are a Time Travelling Film Director who went back in time to the day the internet was invented. In your curiosity, you accidentally deleted it.

You return home to 2016, to a new timeline, where the internet never existed…

As a reflective individual, you turn to your diary, to chronicle what effect this had on the cinema industry…

List the things that are different (or no longer an option)

Dear Diary… I have deleted the internet!

How has the internet changed?

How has the internet itself changed since 2000?

• The internet is FASTER
• The internet is BETTER
• The internet is CHEAPER
• The internet is more common/more people have it
• The internet is culturally integrated
• The internet has been commercialised
• The internet is MOBILE

 

How has the internet offered new opportunities to...

Audiences

• Alternative consumption opportunities (list them)
• Timeshifting (what does this mean)
• Breaking down geographical boundaries (what does this mean)
• Technological Convergence (what benefit does this bring?)
• Immersion / Involvement in film experience

Large institutions...

• Viral Marketing (what are the pros and cons?)
• Alternative consumption opportunities (why is this also a benefit to institutions as well as audiences?)
• Production gains (how might the internet have helped the process of making a film)
• Technological advances (what in specific)

Small independent Film makers

Viral Marketing (why specifically a benefit to this group?)
Distribution methods (what benefits does this bring?)

Case Study: A Field in England

A Field in England is a 2013 British historical thriller film directed by Ben Wheatley.

The film was released on 5 July 2013 on multiple platforms simultaneously, including cinemas, home media and video on demand. It was also broadcast on Film4 on the day of its release.

The Hollywood Reporter said, "A Field in England will mark the first time a homegrown title has been released simultaneously in theaters, on DVD, free TV and video-on-demand."

The film had received funding from the BFI Distribution Fund New Models strand, "which supports experimental release models".
Wheatley compared the multi-platform release to how the band Radiohead released its album ‘In Rainbows’ for free.

Case Study: Head Over Heels

Head over Heels is a 2012 British stop motion animated short film written and directed by Timothy Reckart.

The film was nominated for Best Animated Short Film for the 85th Academy Awards. It also won the first Annie Award for Best Student film and the Cartoon d'Or for Best European Animated Short.

In March 2015, the film was posted online together with special features at www.headoverheels.tv

https://vimeo.com/54228768