21st Century - EVERYTHING EVER

• Cinema attendance in general is down on previous decades, and has leveled to a plateaux.
• Despite that, Hollywood revenue is increasing significantly
• Due to broadband, the internet is faster and cheaper.  Increased bandwidth means HD video can be streamed comfortably.
• Due to technological convergence, the internet is mobile and commercialised.
• A fast and mobile Internet led to social media, which increased range of audiences.
• Social media cheaper to run than print campaigns.  
• Social media allows institutions to take advantage of User Generated Content, which provides opportunities for Viral Marketing (use your case study)
• Fast, cheap internet led to Cloud Storage, allowing large quantities of digital data storage online.
• Due to the cloud, institutions can share massive amounts of digital data, collaboratively.
• Due to the cloud, multiple companies / units can work on a project at same time, which breaks down geographical boundaries.
• Cloud storage makes production easier which allows cost cutting, increasing potential profit margins.
• Cloud storage and faster computers allows sharing of digital assets and improves CGI.  
• Cloud storage and improvements in CGI allow vast digital storyscapes to be produced, which increases immersion. (The Avengers)
• Cloud storage and improvements in CGI allow sequences to be produced without physical limitations. (The Avengers)
• Meta data allows companies to share and communicate via databases.
• The rise of digital film production and the Digital vs Film format war offer directors many benefits. 
• Mass production led to cheaper digital equipment, such as HD consumer cameras that are good enough quality for large productions.
• Digital technology allows directors to view footage immediately (Gareth Edwards & Monsters)
• Digital technology allows immediate editing, on the move in mobile editing suites if needed (Gareth Edwards & Monsters)
• Digital technology led to practical benefits, such as lighter, smaller cameras (Gareth Edwards & Monsters) (127 Hours) (Side by Side documentary)
• Digital Screen Network invested and upgraded digital projectors, via money from The Lottery/BFI/Government.
• Digital Screen Network allowed smaller cinemas to show digital films, offering alternative distribution methods.
• Digital Screen Network led to cinemas receiving their own copy (digitally) of the film (as opposed to renting a film reel at a much higher cost) allowing them to show films for longer.
• Digital Screen Network also led to a wider range of films, such as foreign films, independent films, different genres, and increased accessibility. (A Field In England, Submarine)
• Technological Convergence led to legal alternative consumption trends such as Netflix, Now TV, Amazon Prime, Sky On Demand, Itunes etc.
• Faster internet led to illegal alternative consumption trends, such as Torrenting sites such as Pirate Bay, streaming sites and Android boxes etc.
• A faster, cheaper internet + digital film meant piracy is arguably easier.
• Mass production of smartphones, tablets, consoles, HDTVs, Blu Ray etc, meant home cinemas were cheaper.
• CGI motion capture improved due to a faster, more powerful internet, digital technology and cloud storage, increasing immersion. (The Hobbit, Kong, etc) (Andy Serkis is Mr Motion Capture)
• Institutions used IMAX and 3D to create ‘event’ films and increase the spectacle and justify the higher prices. (Life of Pi, Avatar)
• Films can be shot in 3D (Avatar) or cheaply converted later in post (Clash of The Titans)