Blockbuster - New Marketing Techniques (Jaws)

• Built upon the tactics deployed by the Godfather 
• Release and marketing strategies
• Summer release, wide release, saturation marketing, use of TV.
• Box office success – over $100 million domestic box office.
• Importance of merchandise.

Research Task: Investigate the ways in which Jaws reinvented film marketing forever in the 1970s.

Record your findings in a way that will best support your revision.

• Google Slides/Powerpoint 
• Paper/Collage/Sketchbook in Assessment Book (old skool) 
• Linoit (only if you have used it before, time consuming to learn) 
• Blogger (only if you have used it before, time consuming to learn) 
• Prezi (only if you have used it before, time consuming to learn) 

Include...

• Plenty of imagery 
• TEXT ANNOTATIONS / HEADINGS / DECONSTRUCTIONS 
• Newspaper headlines 
• Extracts from articles / magazines at the time 
• Extracts from retrospective articles (articles from today’s media, The Guardian for eg.) 
• Video extracts if applicable (does Bradley have one??) 

Past Paper Question:
(You will write a response to this next lesson!)

Discuss the ways film marketing changed between 1970-1985, and the reasons for this change, making reference to a range of case studies.

The Birth of the Summer Blockbuster

Read

Jaws And Independence Day: The Evolution of The Blockbuster in Response to Growing Media Literacy and Awareness

Read

Jaws: The Monster that Ate Hollywood

Read

Jaws: How "Massive" Promotion Built a Summer Blockbuster

Read