Case Study: Your Own
You will prepare a 3 - 4 side presentation, researching and deconstructing Social Media Campaigns.
Your presentation should one film you have chosen as your main focus (major) and at least 3 other references.
You will talk about…
- what they did / how they did it
- why it was unique (USP)
- what were the pros and cons
- what risks did they take
- what was the impact / was it successful
- HOW DID YOUR FILM GENERATE HYPE
- HOW DID YOUR FILM TAKE ADVANTAGE OF INTERTEXTUALITY
- HOW DID YOUR FILM CREATE A MORE IMMERSIVE WORLD FOR ITS AUDIENCE
- HOW DID YOUR FILM TRY TO GO VIRAL
- HOW DID YOUR FILM DO SOMETHING UNIQUE
The Hunger Games
Monsters
Paranormal Activity / Carrie
Alice in Wonderland
Help Articles
http://www.mavrck.co/2015s-most-successful-movie-marketing-campaigns-summer-blockbuster-edition/
http://www.imediaconnection.com/content/32219.asp#singleview
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